HOW TO INCREASE YOUR BUSINESS
AND CUSTOMER KNOWLEDGE
By Nichola Smith, Bangor
For the past 2
years I have been running puppy classes in my salon, one evening per week at a charge of
£10.00 for three classes. We then donate this money to a local animal charity which gets
us some free publicity, as well as helping a good cause.
Puppies must be fully vaccinated before
allowing them into the salon. I keep a good range of ear powder and cleaner, slicker
brushes and combs, shampoos, etc on hand. I do a talk on grooming, emphasising why you
should groom your dog and what happens if you dont. You would not believe the shock
of customers when they see a piece of matted/felted hair. I use a very good saying, which
is "grooming regularly is less stressful on the owners pocket and the dog". You
would not believe how many owners do not know how to groom out their pets coat. They
do not know about plucking ears, clipping nails and brushing teeth. They also do not
realise the services we offer in grooming.
While we have
the puppies in the salon I advise owners to let others handle their dogs. I also run
clippers over clipped breeds to get them used to the noise.
90% of owners who come to the puppy classes
become regular customers in the grooming salon. Most purchase their grooming equipment
from us. Many also pop in from time to time before their pups need trimmed, so we can
handle them and get them used to the noises in the salon. This makes it a lot less
traumatic experience when the puppy comes in for his/her first trim.
even pop in just for information. Ive found that they tell their friends how helpful
we are and that we give lots of free advice. As we all know, word of mouth is the best way
I also run pet owners grooming classes twice
a month. There, we let owners bath and blow dry their dogs for £8.00 small medium
breeds to £12.00 large breeds, per night. We teach them how to groom their dogs coats in
between their full trimming sessions. I have up to five people per class. One week half of
them bath and then the following week that half groom and vice versa. I find that owners
try harder to groom out their dogs and like the idea of being able to bath their dogs
themselves without the mess in their home.
|Another idea is to allow
"show" people in your area to use your salon to groom their dogs - at a charge.
We have a few who have 5 or 6 dogs. So, on a Sunday I open the salon and let them use it
for a few hours while I do my bookwork. You can also learn a lot from some of these people
when watching them trim/handstrip their dogs. And if you need a good quality, well-behaved
dog for competitions or exams, then having these people as acquaintances can be very
If these methods dont work to increase
customer awareness of our job, you need a sign saying
"God may create miracles but
Im only a Dog Groomer!"